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The Top 10 Must Do List for Online Sales Websites

by Rick Hendershot, Linknet Publishing Network

Here are the top 10 things you "must do" if you want to create a website that sells products online.

1. Search Engine Optimization — Page Name, Page Title, Metatags
   Does your page name include your most important keyword? Is your most important keyword used in your page title, and emphasized in your keyword list and description tag?
    
2. Search Engine Optimization — Keyword Usage
   Do you emphasize your most important keywords throughout the relevant pages?
    
3. Website Design — Page Organization, Navigation
   Have you organized your pages to focus on the most important aspects or categories of your products or services? Are your website navigation links or toolbars easy to understand and easy to use?
    
4. Website Design — Visual Appeal
   Is your website visually appealing, and are the components professional looking?
    
5. Product Definition — Description
   Is your product clearly defined? Is it obvious what you are selling, and how prospective customers can buy it?
    
6. Product Definition — Features and Benefits
   Have you spelled out the features of your product, and how it compares to competitors? Have you told prospective customers "what's in it for me?"
    
7. Response-Readiness — Call to Action
   Do you have a clear "Call to Action", including mechanisms for moving prospects along to the next stage in the ordering process?
    
8. Response-Readiness — Collecting Leads
   Do you have techniques built into your website to get contact information from prospective customers (e.g., autoresponders)?
    
9. Follow-Up Techniques — Support Material
   Do you provide prospective customers with compelling support material and/or testimonials that demonstrate the value of your product?
    
10. Follow-Up Techniques — Customer Support
    Do you have readily-accessible "live" customer support and no-hassle ordering procedures that makes it easy for prospects to move seamlessly from "Yes, I'm interested" to "Here's my payment"?

Rick Hendershot is a writer and online publisher, and creator of the Linknet Publishing Network. For more information about website advertising and promotion programs see Linknet Promotion Products.