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e_Marketing Blog |
Linknet-Columns.com features articles and weekly syndicated columns in specific areas of interest such as Marketing, Travel, Health, Business Opportunities, Product Features, Golf. Advertise with Linknet. Get links and create a powerful online presence. Developing a Business Opportunity - Choose Your Product CarefullyMar 14, 2006 - Linknet Business News Developing a Business Opportunity - Choose Your Product Carefully Mar 14, 2006 - Linknet Business NewsLike all new entrepreneurs, whether you take the "all or nothing approach" or the "spare time approach" you should be very tight-fisted with your limited resources. That means do not invest any serious money in a product or business idea until you have checked it out thoroughly. The best way to "check it out" is to Talk to people who are already selling the product or service Establish the credibility of the person or company providing the product or service Make sure the company provides on-going support for their product(s) Make sure there are no hidden or unexpected costs (such as franchise fees) that will eat away your profits This applies whether you are looking at an "online" product such as an MLM or affiliate scheme, or a more traditional product or service aimed only at local customers. For example, a client of mine produces Business Card Displays. The idea behind this product is that it provides new entrepreneurs the opportunity to set up an advertising service for local businesses. The entrepreneur creates a network of displays placed in high traffic retail outlets like grocery stores, hair salons, and bowling alleys. Then local advertisers can place their business cards in one of the sixteen slots in the displays across the network. If someone browsing one of the displays sees a service they are interested in, they just take a card for future reference. The manufacturer can show you examples of successful advertising networks where his displays are used. He will also provide testimonials and contact information from real people who you can ask how well the product is working for them. And to top it off, he uses the product himself in a network of over 40 displays, and can provide hands-on information about how it actually works in a real-life situation. For advice and "mentoring" he can be contacted by toll free telephone, email, Skype, or MS Messenger. This is pretty rare in the world of "business opportunities". Many are run by "take the money and run" types who make wildly exaggerated claims about how successful you can be. But in many cases they have never actually made the idea work for themselves. As any successful entrepreneur will tell you, your choice of products is crucial to your success or failure. Many products are simply bogus ideas with no hope of working. And many others are designed to produce maximum profits for their creators, and minimum profits for people like you and me who sell them. So no matter how hard you work, or how committed you are to being successful, if you choose the wrong product you will be operating with a millstone around your neck. Rick Hendershot publishes Linknet News | For an exciting money making business opportunity, see Freecard.com | Buy a cheap mobile phone - Free tips and secrets avalaible! Mobile Phone Insider's Guide. Save hundreds of dollars on your mobile phone costs.
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